Photo credit goes to my  husband    Omar Shoukri   | Location -  Shams Mountain Oman

Photo credit goes to my husband Omar Shoukri | Location - Shams Mountain Oman




Who talks non stop about Sustainable Fashion Innovation and Creative Industries. Some people listen, some yawn, some say "I am interested, but not that much so please stop spamming me on Whatsapp". To be fair, most people are interested, therefore I have decided to create this blog so I can talk and talk and talk endlessly about this topic - YAY. Why am I obsessed with it? Because growing up in the UAE, it makes it easy to become a shopaholic. Women and Men there always look glamorous, at work, at the beach, pretty much anywhere anytime. Therefore, it was inevitable to fall in love with clothes and turn to shopping therapy. In 2016, I quit my job at New York University Abu Dhabi to pursue my graduate studies in Sustainability in Fashion & Creative Industries- Berlin. A topic that I felt drawn to, due to it's transparency in the supply chain, fair wages, environmentally friendly and INNOVATIVE TEXTILES. As a consumer, this touches all the right buttons. Just by shopping ethically, you are already contributing to the wellness of the planet and workers - JACKPOT. I spent a year doing research in this topic in the U.A.E., Japan, India and Egypt. As I am obsessed with Artisans craftsmanship. I also had the opportunity to work at PrePeek as a Fashion stylist for two seasons. Now I am continuing my educational journey at AMD, and on a mission to disrupt the way "Compassionate Fashion" is being consumed. 

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